If you sell online, you know the importance of having an online presence. You Tweet, post on Facebook, use SnapChat, and Instagram. You may think that if you’re doing all that, you don’t need a blog…but…not so fast.
Although using these faster types of social media have kind of pushed having a blog to the back burner, it should still be an important part of your marketing strategy. While Tweeting with the 140 characters is good for directing buyers to your items, blogging (if it is done right) helps you build your brand.
The problem for many people is that they don’t know what to name their blog. Even worse, they do know what to name their blog and have the absolute perfect name, but then they discover that someone came up with the exact same name a long, long time ago (and usually the blog is inactive, which just makes it worse) and now they are drawing a total blank.
Before you dive into the world of blogging and the first step of naming your blog, take a moment and decide what you actually want your blog to represent. Is it going to be primarily for posting the items you are selling? If so, you are probably fine making an extension of your online store name. If you are building your brand or want to go outside the box a bit, however, you may need to think it through a little more and come up with something else to call it.
So…how do you find a good name?
Well, here’s your homework for this week:
Ask yourself these questions:
What do plan for your blog to be about? Decide if you will blog about your items, selling in general, or maybe talking more about your niche. Maybe you don’t primarily want it to be about your online store, but want to build your personal brand instead.
Who do you want your target audience to be? You could decide that you want it to attract buyers or perhaps you want to indirectly draw people in by blogging about your niche, such as vintage clothing, toys, or records.
What type of voice is your blog going to have? Serious, funny, business-like? You will want the name of your blog to reflect the type of blog you want to have.
Once you’ve answered these questions, you will have a better idea of what direction your blog name should go in. We’ll cover the process of actually how to choose a blog name next week!