Last week, we discussed SnapChat and how it was the hottest social media app to use if you wanted to reach out to millennials. This week, we are going to look at another popular social media app that sellers can utilize to help with their branding and advertising.
Instagram is somewhat similar in a way to Twitter (and you can even connect the two), but while Twitter users typically post sentences, Instagram users communicate with photos and the photos get comments. To say Instagram is popular is actually a bit of an understatement. The social media website has 400 million active users per month and the site shares around a billion photos. This should give you an idea of just how popular it really is.
When getting started with Instagram, the most important thing to concentrate on is your profile. It’s the first thing that members see when they find you through a search and when you add a comment, Instagram allows users to tap on your username and it takes them right to it.
So, how is the best way to utilize Instagram? Here’s some tips you should know:
Let members know who you are right away
Although your photos will give members a strong hint about who you are and what you do, you want to make sure that you tell them in your profile as well. As an example, you could post something like: eBay, Amazon, online seller.
Make it more personal
In addition to telling them who you are, you can also add personal quotes or something about your likes or interests. This would make your profile look something like: eBay, Amazon, online sellers. Believe and succeed.
Provide your other social media info and email
Instagram gives you the option to promote your other social media sites, so in addition to saying who you are and your life philosophy or tagline, you can also add that you can be found on Twitter, Snapchat or wherever else. This is where you want to provide the information about your store and contact information, such as an email address is good too.
Use a strong clear image for your profile picture
If you are established across other social media platforms, you will want to use the same image on Instagram that you are using elsewhere. If you’re just getting started, your company logo or a professional looking headshot is the way to go.
Promote your Instagram account on your other social media platforms
The more followers you have, the more “street cred,” so it helps to ask people to follow you on the other social media platforms you belong to. This means that if you’re on Twitter, ask your followers to follow you on Instagram and make sure to invite people to follow you when you send out emails and newsletters too.