How to Increase Your Amazon Business with Pinterest

When it comes to promoting your Amazon business, it’s kind of like having one hand tied behind your back. Unlike eBay, which promotes that each seller is their very own entity, Amazon kind of wants its buyers to think that when they purchase something through the Marketplace, it is coming from Amazon itself. This means that if you’re doing your own shipping, you aren’t suppose to put advertising in the box or really even tell your buyer that you would like for them to purchase from you again.

Fortunately, Amazon doesn’t have a problem with you promoting your items through social media, so if you want to share, tweet or pin, you can feel free to do so. While I think each has its place, the one I want to talk to you about today is Pinterest. With a reported 70 million members and growing, Pinterest is a great way to advertise your products by having them get “pinned” or shared by others.

Before you go and start randomly pinning your items, keep in mind that there is a bit of an art to it.

First, don’t just pin your own items. Pinterest members don’t like people who overly self-promote their own business. Instead, choose a theme for your boards and promote some of your items, but then pin some other interesting images or products that tie in with your board’s theme. As an example, if you sell cake pans, you could post recipes for cakes or cake decorating ideas.

Second, create a daily pin theme. This will allow you to promote different products each day in a fun and friendly way. For instance, you could use “Pretty in Pink” to promote items you sell that are pink or “Black Tie Affair” to promote party items. Daily themes usually tend to draw repeat visitors to boards and will help get your items re-pinned by other members.

Third, follow and pin items from other members who are popular in your niche. You may think of them as the competition, but people who are looking at their items will often follow other members who are creating similar Pinterest collections. Plus, if you follow someone who is a popular figure in your niche, they may just follow you back!

Finally, think of Pinterest as an investment that will pay out over a period of time. It may take you a while to see results and build followers. It usually doesn’t happen overnight. As you pin and repin, however, you will find those who have a common interest with you and your products. Those are the ones that will not only follow you on Pinterest, but will ultimately follow those links that lead to your Amazon store. Devote a little time to it each day and I bet you’ll be pleasantly surprised with the results.

Etsy Takes Cue from Pinterest With Curation Pages

etsy-logoIf imitation is a sincere form of flattery, then Etsy and eBay must think Pinterest is the “bee’s knees.” I say this because both online marketplaces have recently added  pages to their websites that look oddly like the “Pin Boards” on Pinterest.

 

Although eBay’s curated content is based on the types of “likes” that you choose, Etsy has taken a slightly different approach. Their pages are designed where members can follow “Tastemakers” (brands and publishers) to see what products they recommend.

 

For those not in the know, Tastemakers are the ones that tend to set the trend as to what’s popular and what’s not. As an example, if you’re planning a wedding, you can see what products Tastemaker Martha Stewart likes and purchase them right from the Etsy marketplace.

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The benefit for Etsy members, of course, is that if one of the Tastemakers becomes enamored with your items, you could find yourself featured on a Tastemaker’s page. This could really benefit members because not only do you get more exposure, you   get the Tastemakers personal stamp of approval.

 

Etsy has also set it up where Brands can imbed the links of the Etsy products back to the Tastemakers own website as further connecting them to the products they have chosen. This means, that if Lucky Magazine adds one of your products to its site, you could actually get twice the exposure. That could really be a boon in business to some very lucky Etsy artisans.

 

While Etsy members aren’t actually given the opportunity to become Tastemakers themselves, they can currently still create their own curated collections by putting their favorite items on their own pages. It will be interesting to see if over time Etsy changes this to something more similar to what eBay has done or if they will eventually allow certain members the privilege access to the Tastemaker page. For now, however, this seems like a good thing for everyone and should raise sales up for all as Tastemakers choose items and then link to Etsy from their own sites.

 

In fact, the only complaint I have about this at the moment is that to get to the Tastemaker page, you currently have to scroll all the way to the bottom and search among the other page links for it. It doesn’t stand out, so new buyers to the website may never find their way there. This sort of seems to defeat the purpose, but I’m sure Etsy will sort it all out and I look forward to seeing how this all works out.

Top Categories for Pinterest

pinterest iconShould you be advertising your business on Facebook or Pinterest?  In my opinion both but a recent survey released by Comscore some extremely interesting data came to light. I found it extremely interesting to find the top categories for traffic on Pinterest and discover that for my retail business, Kat’s Boutique, it is going to be critically important to have an active and successful presence on Pinterest.

I am currently just getting started on Pinterest and am already pretty excited about the traffic coming from there. If you are on the fence about starting up ‘another’ social media site, or whether your products ‘belong’ on Pinterest, I strongly encourage you to delve into the specifics of the recent Comscore info.

According to Comscore date – here are that top content categories for visitors (what folks are looking for on Pinterest!)

1) Jewelry, luxury goods, and accessories;
2) Flowers, gifts, and greetings;
3) Fragrances and cosmetics;
4) Food.