When it comes to promoting your Amazon business, it’s kind of like having one hand tied behind your back. Unlike eBay, which promotes that each seller is their very own entity, Amazon kind of wants its buyers to think that when they purchase something through the Marketplace, it is coming from Amazon itself. This means that if you’re doing your own shipping, you aren’t suppose to put advertising in the box or really even tell your buyer that you would like for them to purchase from you again.
Fortunately, Amazon doesn’t have a problem with you promoting your items through social media, so if you want to share, tweet or pin, you can feel free to do so. While I think each has its place, the one I want to talk to you about today is Pinterest. With a reported 70 million members and growing, Pinterest is a great way to advertise your products by having them get “pinned” or shared by others.
Before you go and start randomly pinning your items, keep in mind that there is a bit of an art to it.
First, don’t just pin your own items. Pinterest members don’t like people who overly self-promote their own business. Instead, choose a theme for your boards and promote some of your items, but then pin some other interesting images or products that tie in with your board’s theme. As an example, if you sell cake pans, you could post recipes for cakes or cake decorating ideas.
Second, create a daily pin theme. This will allow you to promote different products each day in a fun and friendly way. For instance, you could use “Pretty in Pink” to promote items you sell that are pink or “Black Tie Affair” to promote party items. Daily themes usually tend to draw repeat visitors to boards and will help get your items re-pinned by other members.
Third, follow and pin items from other members who are popular in your niche. You may think of them as the competition, but people who are looking at their items will often follow other members who are creating similar Pinterest collections. Plus, if you follow someone who is a popular figure in your niche, they may just follow you back!
Finally, think of Pinterest as an investment that will pay out over a period of time. It may take you a while to see results and build followers. It usually doesn’t happen overnight. As you pin and repin, however, you will find those who have a common interest with you and your products. Those are the ones that will not only follow you on Pinterest, but will ultimately follow those links that lead to your Amazon store. Devote a little time to it each day and I bet you’ll be pleasantly surprised with the results.