Ask Janelle Show # 8: Karon Thackston

In this episode, Kat spoke with Karon Thackston.

 

KaronthakstonKaron Thackston is President of Marketing Words, a full-service copywriting & content agency that helps businesses convert better, rank higher and make more sales.  Since 1999, she has created several products including the popular e-courses “Ecommerce Copywriting,” “Amazon Advantage: Product Listing Strategies” and others.  Her company has contributed to the search engine and sales success of organizations including Gorton’s Seafood, American Boating Association, Entertainment.com and more.Amazonadvantage

Karon is a speaker at Search Engine Strategies, Search Marketing Expo, Internet Retailer and Internet Summit and always draws big crowds.  Karon Thackston has over 25 years combined experience in marketing, advertising, copywriting and SEO copywriting. She understands the processes involved with creating various advertising strategies.

Get your free copy of her cheat sheet “5 Product Listing Secrets for Amazon Sellers” when you subscribeto her Marketing Words Newsletter today at MarketingWords.com/NL

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Kat and Karon talked about how she came online and started an online business.

  1. How did you first come online and why?
  2. What did you do for a living before you became an Internet Marketing Person?
  3. What is your history related to online business?
  4. Please tell us one thing you’ve never shared online.

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Karon talked about her business beliefs & philosophy.

  1. What is your current online business?
  2. Why did you start this business?
  3. What are your core beliefs about business and life?
  4. How do you integrate your family with your business?
  5. Where do you see your business in 10 years?

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Karon talked about her book “Amazon Advantage.”:

  1. Where did the idea for your book come from?
  2. What kind of Amazon seller did you write the book for?
  3. Give us a capsule view of what is in the book please.
  4. Have you been surprised at how the book has been received?
  5. Does your book help us figure out who our customers are on Amazon and how to target them?

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Questions that were asked and answered were:  Karon talked more about her book.

  1. What is your favorite part of the book?
  2. Should an Amazon seller write for Amazon or Google or both?
  3. What is the most important thing about your Amazon title?
  4. Can you and should you use HTML in your descriptions? How?
  5. Doing this right is a lot of work, can we hire you to do it for us?
  6. How and where can our audience connect with you?

 

Links from the show:

You can follow Kat on TWITTERFacebookGoogle+ and Instagram. Read the blog on  ThatKat.com.

Purchase one of Kat’s books on Amazon. Kat’s Sales Tax Book or Ultimate Guide to Savings by Store.

Join her Facebook Group to be notified of upcoming shows.

Ask Janelle Show # 7: Tim Chapman – Home Runs

In this episode, Kat spoke with Tim Chapman.

Tim Chapman has been a full time ebay seller of 13 years with username Mr.customerservice. He buys and sells almost anything as long as it is not offensive. and he LOVES to hunt for treasures.   Tim talks about where he finds his inventory, finding home runs and the difference between those and bread & butter Items. This month Tim’s Home Runs included: Bell Moto Helmets, AO Pilot Sunglasses, Oneida Shelley Stainless Flatware, Horse Saddles, and Grain Mills.

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Questions that were asked and answered were:  Kat and Tim talked about eBay as a marketplace and what’s going on there.

  1. How you got started on eBay.
  2. How eBay has changed over the years and how you have adapted.
  3. The Recent news about ebay & PayPal splitting up.
  4. How are you dealing with the eBay defect policy & Top Rated Seller Program.

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Tim talked about where he finds his inventory:

  1. Garage Sales/Estate Sales
  2. Flea Markets
  3. Thrift Stores
  4. Storage Unit Auctions

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Questions that were asked and answered were:

  1. What exactly is a ‘Home run’?
  2. The difference between Home Runs and Bread & Butter Items.
  3. Do you always know what a Home Run is?
  4. Was this item a surprise to you?  http://www.ebay.com/itm/Vintage-Bell-Moto-3-III-Helmet-1975-/201209851330?pt=LH_DefaultDomain_0&hash=item2ed90aadc2&nma=true&si=JJzOPO0UQ0IaqTcKyb6PMTEv0vE%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557
  5. I can’t believe this one! http://www.ebay.com/itm/Vtg-AO-American-Optical-Pilot-Sunglasses-5-1-2-Frames-Only-Aviator-12K-nice-/311198806756?pt=US_Sunglasses&hash=item4874e4f2e4&nma=true&si=JJzOPO0UQ0IaqTcKyb6PMTEv0vE%253D&orig_cvip=true&rt=nc&_trksid=p2047675.l2557

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Questions that were asked and answered were:

  1. You sold a lot of silverware this past month – is it a Holiday item? http://www.ebay.com/itm/Vtg-ONEIDA-Shelley-pattern-Cube-Stainless-72-Piece-Flatware-set-service-for-8-/201217861456?pt=Flatware&hash=item2ed984e750
  2. Where did you get your knowledge of horse saddles? http://www.ebay.com/itm/Dominus-English-Jumping-Saddle-18-nice-/311189166383?pt=LH_DefaultDomain_0&hash=item487451d92f
  3. What can you teach us about fishing reels? http://www.ebay.com/itm/Shimano-Tyrnos-TYR30II-2-Speed-Conventional-big-game-Fishing-Reel-Excellent-/201166762574?pt=US_Taxidermy&hash=item2ed679324e
  4. What’s the deal about grain mills?  http://www.ebay.com/itm/New-Country-Living-Grain-Mill-12-Wheel-corn-Wheat-Grinder-hand-mill-nice-/311159970045?pt=Small_Kitchen_Appliances_US&hash=item48729458fd

 

Links from the show:

Where Tim finds his sales to attend:

 You can follow Kat on TWITTERFacebookGoogle+ and Instagram. Read the blog on  ThatKat.com.

Purchase one of Kat’s books on Amazon. Kat’s Sales Tax Book or Ultimate Guide to Savings by Store.

Join her Facebook Group to be notified of upcoming shows.

 

Please help us spread the word about That Kat Radio!

Ask Janelle Show # 5: Stephen Smotherman

In this episode, Kat spoke with Stephen Smotherman.

Stephen Smotherman has been an online seller for 16 years, starting on eBay in 1998, then transitioning to FBA in 2011. He and his wife Rebecca live with their rambunctious family of four boys in Texas, where they love to camp, hike, ride bikes, and go to as many baseball games as possible. FBA has been Stephen’s full-time job since 2011, and Rebecca joined him in the business in 2013. They love working from home, having a flexible schedule, and pursuing new sources of inventory to keep their business growing. They also love sharing what they learn with other folks who are selling via FBA, particularly those who would like to make FBA their main source of income. On their blog, FulltimeFBA , Stephen and his wife discuss ways to increase your productivity and raise your profits. They also share insider secrets about how to maximize the funds you currently have in order to grow an FBA business that can support you now and in your retirement.

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Questions that were asked and answered were:

  1. How did you first come online and why?
  2. What did you do for a living before you became an online seller?
  3. What is your history related to online business?
  4. Please tell us one thing you’ve never shared online.

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Questions that were asked and answered were:

  1. What is your current online business?
  2. Why did you start this business?
  3. What are your core beliefs about business and life?
  4. How do you integrate your family with your business?

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Questions that were asked and answered were:

  1. Where did the idea for your book come from?
  2. What kind of online seller did you write the book for?
  3. Give us a capsule view of what is in the book please.
  4. Have you been surprised at how the book has been received?

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Questions that were asked and answered were:

  1. What is your favorite part of the book?
  2. Do you see more writing, maybe a sequel in your future?
  3. What do you think the future of this business will be like?
  4. How and where can our audience connect with you?
  5. Where do you see your business in 10 years?

 

Links from the show:

Connect: FulltimeFBA
New book: Married to Reselling: Balancing Family Life with your Online Business
Previous book: The Reseller’s Guide to Board Games: How to turn play money into real money

 You can follow Kat on TWITTERFacebookGoogle+ and Instagram. Read the blog on  ThatKat.com.

Purchase one of Kat’s books on Amazon. Kat’s Sales Tax Book or Ultimate Guide to Savings by Store.

Join her Facebook Group to be notified of upcoming shows.

 

Please help us spread the word about That Kat Radio!