Last week, we started discussing some mistakes that Etsy sellers commonly make and how buyers could often stop those types of mistakes if they only knew about them ahead of time. This week, we continue to discuss some more of these common mistakes and how to correct them.
Shiny object syndrome. Running an online business is hard. Sometimes shop owners make it even harder on themselves by developing Shiny Object Syndrome. SOS typically happens when a shop owner keeps shifting from one idea to the next all in an attempt to increase their business. Yet, because they are constantly moving on to the next idea – nothing is really happening. If you are making this common mistake, you should attempt to focus on only one task at a time and give each new idea a chance to develop before moving on to the next big idea.
Not having a business logo. Your business logo may not seem like a big deal, but it is actually one of the first things a buyer sees when they visit your shop. While a lot of sellers put off getting a logo because they think it will cost hundreds, if not thousands of dollars, the actual fact is that this simply isn’t true. Many graphic designers will create a logo for you at a very low cost. The website fiveer.com even has graphic designers who will make a logo for you for $5. With prices so low, there really is no reason not to have a logo for your shop.
Not spending enough time on social media. Spending time on social media websites, such as Facebook and Twitter may seem counterproductive to doing what you really need to do (like creating new designs, listing products, etc.), but it really is a necessary evil. Today’s consumers want to feel like they know the person they are buying from and social media helps them to do that. Use social media management platforms, such as Hootsuite to help promote yourself across multiple platforms and manage your advertising campaigns.
Although these common mistakes may at first seem small in the grand scheme of things, it is actually these tiny details that can sabotage and ruin all your hard work. Taking a little time to objectively look at your store and how you run it, can go a long way to helping you avoid these mistakes and may help you to increase the traffic and sales for your Etsy shop.