If you’re like most people, June 25th probably came and went last week without you thinking even one single time about Christmas. No surprise there. With the sun shining and much of the country seeing temperatures in the 90s and even the 100s, how can one possibly think about a holiday in December when it’s not even the 4th of July yet?
Did you realize that June 25th was exactly six months to the day before Santa comes down the chimney? Yep, that’s right. Before you know it, the halls will be decked and buyers will be making those lists and checking them twice.
While you might think that you have plenty of time, keep in mind that the holiday season is considered the busiest time of the year for store owners, both those in brick and mortar stores as well as those who sell online. In fact, the National Retail Federation reports that the holidays, or rather, that period in between Thanksgiving and Christmas, actually accounts for around 20 to 40 percent of a seller’s total annual sales. This means that period of time is more lucrative than all the other gift giving holidays, such as Valentine’s Day, Mother’s Day and Father’s Day combined.
While you’ve still got a “little” time to get ready, it doesn’t hurt to go ahead and do a little pre-holiday planning, even if you’d rather be sitting in the shade drinking an ice cold lemonade.
First, think about the type of items that you want to sell. During the holidays people will be buying gifts for family members, co-workers, friends and neighbors. If you sell clothes, it’s not too early to start scouting for Christmas sweaters and as an added bonus, you’ll probably get them for rock bottom prices. Also, start watching for Christmas decorations. Not only are they likely to be overlooked in thrift stores and yard sales right now, but by the end of July you might actually start seeing a few of them sneaking into department stores. Last year, I actually took a picture of a Christmas tree that had been set up for display at the end of August! No joke!
Second, you may not be able to tell what the super-hot items for Christmas are right now, but take a look at Amazon’s Best Seller list and you can see what people are snatching up right now. As an example, those “Go Pro” cameras are doing well and since the company already has commercials running, you can bet that there are going to be quite a few people who decide that they would like to give one for a gift or ask for one to show up under the Christmas tree.
Finally, if you have a lot of listings, now is the time to clean them up a bit, maybe update the photos and rework the titles. If they are Christmas items, you may even want to start playing up those key words, so buyers will head straight for your store when those Black Friday sales kick off.
Ho ho ho. Are you already preparing for the holiday season? Leave a comment below.