Let’s face it, after Halloween happens tomorrow the holidays will unofficially be upon us. In fact, if you’ve had the television on recently and sat through a few commercials, advertisers would like for you to think that it is already here.
If you’re like most online sellers, you want to leverage every marketing opportunity this season and social media can be a great way to help you do it. It not only can assist you in extending the reach of your brand, but social media is an affordable (and mostly free!) way to advertise promotions. Here’s a few ways to use social media this holiday season that even ol’ Santa would approve.
Cross-promote across channels
While social media doesn’t always directly contribute to creating a specific sale, it can certainly help to support the marketing that does work to drive buyers to your store. As an example, when you send out emails to your customers, you can ask them to share the message in your email through social media sites such as Facebook and Twitter. If you haven’t already, add those social sharing buttons to your website. Since Pinterest is gaining momentum, make sure you have “Pin It” buttons for all of your items on your website. Encourage your buyers to share.
Contests and prizes — Oh, my!
Running contests are a fun way to generate buzz about your products and utilizing social media to run them is a great way to do it. Last year, I noticed a lot of companies were running the “12 Days of Christmas” contests where they gave away an item each day for 12 days leading up to Christmas. People would have to answer a trivia question correctly and then they were entered in a drawing.
Even though I didn’t win anything, I visited their Facebook and Twitter pages every day and I did end up following through to their websites on several occasions too. You don’t even have to have expensive giveaways. Lots of the contests I entered were only giving away small inexpensive stuff like candles and handmade soap. It wasn’t the amount of the prize that got my attention – just that I had a chance to win!
It’s beginning to look a lot like Christmas
Almost all of the social media sites now allow you to customize background images or cover graphics. If you’re not taking advantage of this, the holiday season is the perfect time to do it. Put buyers into a holiday shopping mood by changing all of your social media imagery to a holiday scene. If you have someone that does graphics who can design these images — great! If not, don’t despair. You can find free images that you can use by doing a Google search for ready-made images.
Although you want to encourage buyers to share images of your items on their own Pinterest boards, don’t forget that you want to be sharing your items on your own boards too. Pick a daily holiday theme, such as “Gifts for Dad” or “It’s Beginning to Look a Lot Like Christmas.” You can then promote your items on your board and direct interested buyers to your online store or website.